They sought to mature and streamline their product team processes, incorporating an Agile approach to customer feedback and market insights. The goal was to ensure focus, and timely deliverables and stay ahead in an ever-evolving market.
Discovery
We kicked off our project with a thorough narrative audit, diving deep into various resources such as presentation decks, proposals, onboarding processes, and internal documentation. To gain a comprehensive understanding, we conducted interviews with team members from different departments, including product, marketing, and sales. Our goal was to map out how each team articulated the offer, the overarching mission, and the unique value proposition of our services.
What we discovered was striking. Each department had its own terminology and perspective. The sales team referred to our solution as "a workflow layer," emphasizing its functional aspect. Meanwhile, the marketing team described it as "an empathy engine," highlighting its user-centric approach. The product team, on the other hand, viewed it as "a platform to build with," focusing on its developmental capabilities. While each description held a grain of truth, the lack of a unified narrative created confusion.
This disconnect led to significant friction, not only among our users who struggled to grasp our core message but also within our own team. The misalignment in understanding hindered collaboration and made it challenging to present a cohesive front to our audience.
How We Did It
- Improving sprint ceremonies and establishing a weekly Agile design and development routine
- Creating an Agile feedback loop for customer and internal stakeholders to inform prioritization and solution design
- Offering UX strategy guidance to the internal design team
- Delivering a solution tailored to Brandzooka's timeline and budget constraints
- Flexibly adapting our UX/UI design and Product Strategy services to changing needs as the startup grew
- Utilized our prior understanding of Brandzooka's product market fit and target customers
- Providing additional support with redesigning and building a new product marketing website for the v2.0 launch.
