How AI is Transforming the B2B SaaS Landscape: A Strategic Guide for Product Leaders

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Product Strategy

November 22, 2024

How AI is Transforming the B2B SaaS Landscape: A Strategic Guide for Product Leaders

The B2B SaaS industry stands at a pivotal inflection point as artificial intelligence reshapes the technological landscape. Traditional SaaS models have dominated the enterprise software market for the past decade and now face unprecedented pressure to evolve. For established B2B SaaS companies, the stakes couldn't be higher – adapt to the AI revolution or risk obsolescence in an increasingly intelligent software ecosystem.

Scenic West Design Team

Blog Articles

Designing User Onboarding for Optimal Engagement

November 10, 2024

Designing User Onboarding for Optimal Engagement

The onboarding experience is often a user's first interaction with your product, setting the tone for their journey. An intuitive onboarding process welcomes users and guides them effortlessly through your product's core features, increasing the likelihood of long-term engagement and retention.

Scenic West Design Team

Physical-Digital Integration in IoT UX Design: Bridging the Gap for Seamless User Experiences

November 6, 2024

Physical-Digital Integration in IoT UX Design: Bridging the Gap for Seamless User Experiences

In an era where smart devices permeate our daily lives, the Internet of Things (IoT) has become integral to how we interact with our environment. From smart thermostats that learn our preferences to voice-activated assistants that control our homes, IoT devices are reshaping our relationship with technology. However, as these devices increase, a new challenge emerges: how do we create a seamless experience that bridges the physical world of tangible devices with the digital realm of apps and interfaces?

Scenic West Design Team

A Fresh Approach to IoT User Onboarding: A B2B UX Designer's Guide

October 13, 2024

A Fresh Approach to IoT User Onboarding: A B2B UX Designer's Guide

Users' initial interaction with a new industrial IoT device can make or break their entire experience, influencing long-term adoption and satisfaction. It’s important to recognize that B2B IoT onboarding presents unique challenges compared to traditional enterprise software interfaces.

Scenic West Design Team

Product Strategy

Onboarding Optimization: The Key to Reducing Churn in SaaS Products

September 17, 2024

Onboarding Optimization: The Key to Reducing Churn in SaaS Products

Customer retention is paramount in the competitive world of Software as a Service (SaaS). One of the most critical factors influencing retention is the onboarding process. A well-designed onboarding experience can significantly reduce churn, while a poor one can lead to rapid customer loss. The link between onboarding and churn is clear: customers who struggle to understand and derive value from a product in its early stages are more likely to abandon it.

Scenic West Design Team

The Role of User Research in Creating Effective Onboarding Flows

September 4, 2024

The Role of User Research in Creating Effective Onboarding Flows

First impressions matter more than ever. The onboarding process is often a user's first interaction with your product, setting the tone for their entire experience. This moment is where user research plays a crucial role. By understanding your users' needs, expectations, and behaviors, you can design onboarding flows that introduce your product effectively and set the stage for long-term user engagement and success.

Scenic West Design Team

The Fundamentals of User Onboarding: Best Practices for B2B SaaS Companies

August 21, 2024

The Fundamentals of User Onboarding: Best Practices for B2B SaaS Companies

Unlock User Engagement and Drive Long-Term Success with These Essential Onboarding Strategies

Scenic West Design Team

Finding Your UX/UI Designer: When to Hire a Freelancer, Agency Partner, or In-House

January 1, 2024

Finding Your UX/UI Designer: When to Hire a Freelancer, Agency Partner, or In-House

Are you stuck navigating your next design hire? Read to discover pros and cons of hiring a freelancer, in-house designer, or agency partner.

Scenic West Design Team

Overcoming UX Challenges with a Design Sprint

September 12, 2023

Overcoming UX Challenges with a Design Sprint

A Design Sprint helps bring speed, agility, and solutions where product challenges exist. Continue reading for more information on how to overcome major UX design challenges.

Scenic West Design Team

User Research: How to Facilitate B2B SaaS User Interviews

September 7, 2023

User Research: How to Facilitate B2B SaaS User Interviews

We’ll dive into how to navigate the complexities of B2B user research and conduct user interviews to generate impactful UX insights and shape your SaaS product roadmap.

Scenic West Design Team

Product Strategy

How to Implement an Agile Customer Feedback Loop

How to Implement an Agile Customer Feedback Loop

Discover the power of implementing an Agile customer feedback loop to drive product improvement and user satisfaction for B2B SaaS products.

Scenic West Design Team

Product Strategy

The Paradox of Simplicity and The Challenge of SaaS Feature Creep

The Paradox of Simplicity and The Challenge of SaaS Feature Creep

Losing customers to an overly complicated SaaS? Achieving simplicity in your product isn't an easy feat, it takes extensive product strategy and UX expertise to truly understand what it takes to deliver a seamless user experience amidst a complex product.

Scenic West Design Team

Product Strategy

10 Steps for a Successful SaaS Product Launch Day

10 Steps for a Successful SaaS Product Launch Day

Are you planning to launch a new SaaS product soon? Take a look at these 10 essential steps that will help you create a successful launch day and set your product up for long-term success.

Scenic West Design Team

Optimizing E-commerce Experiences for Made-to-Order Products

Optimizing E-commerce Experiences for Made-to-Order Products

Enhance your online shopping experience with made-to-order products to increase customer satisfaction, expand your reach, and position your site to scale.

Scenic West Design Team

A Detailed Look Into Our UX Design Process

A Detailed Look Into Our UX Design Process

Our process is the thread that helps our team gather all of the information we need to create seamless and user-friendly product experiences that scale. Take a look at these four phases that keep us on track.

Scenic West Design Team

How to Create a Strong Style Guide

How to Create a Strong Style Guide

Streamline your product team's design process and position your SaaS product to scale by creating a style guide. A style guide is a crucial element in software development and can serve as a communication tool between your UX designers and developers.

Scenic West Design Team

Product Strategy

A Product Leader's Guide to Effective Product Strategy

February 24, 2023

A Product Leader's Guide to Effective Product Strategy

Are you gearing up for a new product launch and feeling overwhelmed by the many moving parts and potential roadblocks ahead? Don't worry, you're not alone. Product launches can be nerve-wracking experiences, but having a solid product strategy can help mitigate the challenges and set you up for success. Keep reading to learn some key components of a successful product strategy, examples, and more.

Scenic West Design Team

Design Systems 101

February 7, 2023

Design Systems 101

Streamline your design and development process with a design system. Design systems help teams build products that are consistent, efficient, and user-centered. Keep reading to learn more about design systems and discovery 8 steps to implement one with your team!

Scenic West Design Team

UX Audits: A Comprehensive Guide to User-Centered Design

February 1, 2023

UX Audits: A Comprehensive Guide to User-Centered Design

Transform your e-commerce website or optimize your SaaS product with a UX audit. Identify opportunities for growth, increased conversion rates, and enhanced user engagement with this in-depth guide to discover the full potential of UX analysis.

Scenic West Design Team

Unlocking Product Potential: The Ultimate Guide to User Research

January 17, 2023

Unlocking Product Potential: The Ultimate Guide to User Research

Unlock the potential of your digital product and create user-centered designs by understanding the ins and outs of user research. Our ultimate guide covers why it matters, key terms, pros and cons, history, working with specialists, and getting buy-in from stakeholders.

Scenic West Design Team

Optimizing Your B2B SaaS User Experience [Free Guide + Expert UX Review Process]

January 10, 2023

Optimizing Your B2B SaaS User Experience [Free Guide + Expert UX Review Process]

Discover how our UX/UI designers and product strategists improve an app's user experience and fill product backlogs with quick wins in 2023.

Scenic West Design Team

Product Management

Sprint Retrospectives Gone Stale? Improve Meetings With These Quick Tips.

January 6, 2023

Sprint Retrospectives Gone Stale? Improve Meetings With These Quick Tips.

Don't let sprint retrospectives fall off your team's calendar - discover why they're essential for building a strong, productive, and focused team.

Scenic West Design Team

Travel Apps With The Best UX

October 21, 2022

Travel Apps With The Best UX

The travel app industry is booming, so that leads us to ask: what are the industry leaders like Airbnb and Hopper doing so well?

Scenic West Design Team

Our Team's Top 6 Design Principles for Excellent App UX Design

October 21, 2022

Our Team's Top 6 Design Principles for Excellent App UX Design

We'll guide you through key principles of user experience design to help you create a seamless and intuitive app experience. Keep reading learn more about how you can enhance your customers' journey and drive conversions!

Scenic West Design Team

Optimizing Your E-commerce Website: UX/CRO Audit [Free Guide]

October 21, 2022

Optimizing Your E-commerce Website: UX/CRO Audit [Free Guide]

Lift conversion rates, increase average order value (AOV), and jump-start your improvement backlog with high ROI quick wins.

Scenic West Design Team

6 Tips to Optimize Your B2B SaaS Onboarding Process

6 Tips to Optimize Your B2B SaaS Onboarding Process

Get a competitive edge in the B2B SaaS market by streamlining your onboarding process to create a smooth and user-friendly experience that maximizes the potential of your product and keeps customers engaged and coming back for more.

Scenic West Design Team

Product Management

How to Hire a Contract Product Manager to Accelerate Your Team

August 16, 2022

How to Hire a Contract Product Manager to Accelerate Your Team

Improve your product design and development velocity and quality by hiring an embedded contract Product Manager.

Scenic West Design Team

Product Management

What We’ve Learned From Managing Remote Teams for 10+ Years

August 16, 2022

What We’ve Learned From Managing Remote Teams for 10+ Years

What's the best way to manage a remote team in 2022? We've learned a thing or two along the way as a dispersed team based in Chattanooga, TN. Check out a few of our tips to keep your team's morale and productivity high.

Scenic West Design Team

How to Increase Customer Retention in SaaS Products

August 12, 2022

How to Increase Customer Retention in SaaS Products

One reason teams come to Scenic West for UX and Product Management help is to address negative customer feedback and related churn. Here are a few things we recommend to get started.

Scenic West Design Team

Client Success Story - Crowd Wisdom LMS

August 12, 2022

Client Success Story - Crowd Wisdom LMS

One of our CEO’s first freelance clients is still working with Scenic West ten years later. We believe that our long-standing relationship with that client, Crowd Wisdom, is proof of our excellency as an agency and our ability to create meaningful and lasting results through our work.

Scenic West Design Team

Maximizing Engagement and Conversion Rates Through UX/UI

Maximizing Engagement and Conversion Rates Through UX/UI

Creating an ideal user experience that encourages instead of deters customers is both a science and an art form. By utilizing talented designers who understand the driving forces behind CRO, you can increase user engagement, optimize your revenue, and decrease operational costs.

Scenic West Design Team

Using Figma For Design Collaboration

Using Figma For Design Collaboration

Over the years we’ve designed in Adobe Creative Suite, Sketch, and now Figma – plus lots of whiteboarding! We love Figma for a variety of reasons, but most importantly, it streamlines our design stack and makes real-time collaboration possible from anywhere. Here’s why Figma has been a game changer for UX/UI design in recent years.

Scenic West Design Team

Product Management

Considering White Label Functionality For Your B2B SaaS Product? Ask Yourself These 4 Questions First.

Considering White Label Functionality For Your B2B SaaS Product? Ask Yourself These 4 Questions First.

We often hear from leaders of B2B SaaS companies that they either have considered or are currently considering making their product white label to open up new revenue opportunities. When we are helping develop product strategy or gathering knowledge for a white label design project, there are a few things we help our clients think through.

Scenic West Design Team